
How can brands and businesses grow their online likability? The answer may be more simple than you think

How can brands and businesses grow their online likability? The answer may be more simple than you think
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. Bing really, really likes Facebook Likes: The Microsoft-owned search engine announced that it extended its Liked Results to include any URLs returned by its algorithmic search results. Lawrence Kim of the Bing Social Team had more on the Bing Blog:
If your friends have publicly liked or shared any of the algorithmic search results shown on Bing, we will now surface them right below the result.
For example, when I was planning a trip to Napa, I wanted to find a great bed and breakfast for my stay. A traditional search result showed me a long list of Web links and captions, which would take up some time to parse through individually.
Fortunately, several of my friends who have been to Napa in the past have liked Churchill Manor. Using Liked Results, the bed and breakfast my friends have liked gets highlighted with their pictures and names — making it easier for me to quickly refine my search and decide where I should stay.