eMarketer predicts Facebook mobile ads will make up 21.7 percent of global ad market this year. Flappy Bird will fly again but “not soon.” These stories, and more, in today’s Morning Social Media Newsfeed.
Facebook mobile ads
Facebook Launches New Mobile Ad Unit, Prompting Users to Engage with Apps (Inside Facebook)
Facebook’s mobile app install ads have been beneficial for both sides, in terms of app discovery, but the company announced a new line of mobile ads to help boost engagement, once a user has already downloaded the app. This could be huge for both Facebook and app developers, as these new mobile ads will prompt users to play, listen or shop (among other actions) through an app they currently have on their phone. Tapping the prompt button takes them right to the app or game.
Social Travel Apps Thrive as App Store Hits 40 Billion Downloads (SocialTimes)
Apple announced Monday that its App Store customers have downloaded more than 40 billion apps. It was a record-breaking year, the company said, with nearly 20 billion apps downloaded in 2012 and 2 billion downloads in December alone.
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Apple OS X Mountain Lion Goes on Sale Today (Mashable)
In its earnings report Tuesday, Apple announced that the long-anticipated Mountain Lion, otherwise known as OS X 10.8, would go on sale first thing Wednesday morning — just as predicted. Costing $19.99, it will be available in the Mac app store, and anyone who bought a new Mac on or after June 11 is entitled to a free upgrade. VentureBeat The company has thus far gone the whole month without a peep on when we’d be able to download the latest OS, until Monday, when it accidentally opened up the “Up-to-Date” portal, which was quickly taken down. The operating system comes with 200 new features, which were shown off at WWDC. CNET They include Reminders, Notes and even the Notification Center. There’s also a new security feature, Gatekeeper, which aims to reduce malware by blocking uncertified apps from being installed. PC Magazine Other features are iCloud integration, a new silent updating option known as Power Nap, as well as 1,700 new APIs. On the iCloud front, Mountain Lion will make it easier for users to sync documents between Macs and iOS devices, and Apple’s popular iMessage service has displaced the venerable iChat on Mountain Lion. Reuters Apple’s results fell short of Wall Street’s expectations as the European economy sagged and consumers held off on buying its flagship iPhone ahead of a new version expected in the fall, hitting its stock price. Shares of the world’s most valuable technology company shed more than 5 percent of their value after Apple – which beats Wall Street expectations with near regularity – reported its second quarterly miss on results in less than a year. Read more