Facebook news feed

Facebook Exchange Ads Being Tested on Desktop News Feeds (AllFacebook)
The lines between different ways to advertise on Facebook are beginning to blur, as the social network Tuesday announced what it called a “small alpha test” of running ads delivered by its Facebook Exchange real-time-bidding ad-purchase platform on the desktop version of its News Feed, while at the same time assuring users that the number of ads in their News Feeds would not increase. Facebook added that it would expand availability of this new ad format in the coming weeks.

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LinkedIn to Let Marketers Use Slide Shows in Ads (SocialTimes)
Marketers on LinkedIn will now have the option of embedding slide show presentations into their usual ad slots. LinkedIn has added SlideShare presentations to its portfolio of content marketing ads, the company announced on Tuesday.

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Facebook’s Revamped News Feed Aspires to be a Personalized Newspaper (AllFacebook)
In an effort to clean up the clutter, Facebook introduced a redesigned news feed Thursday. Co-founder and CEO Mark Zuckerberg, ironically enough, compared the company’s vision to that of a newspaper.

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Face-Lift at Facebook, to Keep its Users Engaged (The New York Times)
Facebook plans to announce on Thursday a substantial redesign of its News Feed — a makeover aimed at both keeping users glued to the social network and luring more advertising dollars. Company executives have broadly said they want to make the News Feed, the first page every user sees upon logging in, more relevant.

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Twitter’s Jack Dorsey is Now Worth a Cool $1 Billion (AllTwitter)
The 27th Forbes annual Billionaires list was released earlier today and amongst the new entrants is Twitter co-founder (and current Square CEO) Jack Dorsey, who’s wealth is now estimated at $1.1 billion. Dorsey, however, ranked just 1,268th on a list that also includes such tech luminaries as AOL’s Steve Case ($1.4 billion, 1031st), Facebook’s Mark Zuckerberg ($13.3 billion, 66th), Google co-founder Larry Page ($23 billion, 20th) and, of course, Bill Gates.

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Apple Announces Black Friday Sale (Mashable)
Black Friday is traditionally the only day of the year that Apple offers discounts on its products. While the discounts are small — usually 10 to 15 percent — that can still add up to $100 off a MacBook Air or up to $60 off an iPad.

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Yahoo Plots Alliance with Facebook in New Search Deal (The Sunday Telegraph)
Sources have told The Sunday Telegraph that Marissa Mayer, chief executive of Yahoo, has held discussions with Sheryl Sandberg, Facebook’s chief operating officer, about how the two companies can work more closely together. The two Internet giants have already collaborated together on a number of small projects, for example to share Yahoo! news on Facebook, and recently agreed to settle a number of long-standing lawsuits over patents.

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