According to a recent survey more than 30 percent of ad agency executives think they’re already paying to run Facebook video ads. Of course, this capability isn’t even available yet.
Facebook video ads
Report: Facebook Preparing to Launch TV-Style Video Ads for $1 million and Up (LostRemote)
Facebook has stepped up its social TV efforts over the last few weeks, and now there’s growing evidence the company is planning a video ad product aimed at capturing TV dollars. Bloomberg reports that Facebook will roll out 15-second video ads priced between $1 million and 2.5 million sometime later this year.
Report: Launch Of Facebook Video Ads Delayed (AllFacebook)
The video ads Facebook originally planned to launch this month or in July are now on hold until at least mid-October, AdAge reported, with sources telling the magazine more development is needed on new features the social network plains to release simultaneously with its video ads. One of those new features, according to AdAge, is the incorporation of metrics from Nielsen that would provide reach estimates in terms of gross ratings points, including for ads that were viewed without audio having been activated.
SxSW Has ‘Gone Hollywood,’ Gossip Press and All (SocialTimes)
With the absence of breakout startups emerging from South by Southwest since Foursquare in 2009, many are wondering whether SxSW has become simply a spring break for the tech set. For instance, SocialTimes received this pitch: “Is South by Southwest the new Spring Break for musicians, filmmakers and techies? If so, the most important mobile technology for SXSW isn’t a festival guide or a new text/photo app, it’s a free service that empowers you to easily obtain and privately share you verified STD status using your phone.
Instagram Assures Users it Will Not Sell Their Photos (SocialTimes)
Tuesday morning tech blogs and social media lit up with users reacting to changes to Instagram’s privacy policies, which some users took to give the company permission to sell user’s photographs to advertisers. Instagram has taken notice and has issued a response reassuring users that it is not claiming rights to their photos.