Since the dawn of time (or at least the dawn of YouTube), people have been laughing out loud at the misfortunes of others. FAIL videos account for over a billion YouTube views, but what is it that makes them so appealing?
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. Because we just can’t get enough of those Chilean miners, this gem from FAILBlog illustrated the pitfalls of keyword-generated advertising:
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You could spend months, or even years trying to come up with the perfect idea for a YouTube video. However, much of the truly viral video content on the web was captured by pure chance – kids being kids, the family pet doing something hilarious, a bad driver trying to park, or someone taking a nasty fall. It is the stuff that you just can’t make up that often becomes the most popular.
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If imitation really is the best form of flattery then 1-800-Recycling has paid a huge compliment to Failblog with their new online video campaign. In the last couple of weeks the dynamic recycling and green living-focused website has launched three videos, all based on FAIL clips. The idea is that the people in these videos failed so badly at what they are trying to do that they won’t get a second chance, but with recycling we all have a second chance.
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For some reason everyone seems to love watching other people screwing up ordinary, everyday tasks. Therefore, it comes as no surprise that FAIL videos have become extremely popular in recent years. Maybe it makes us feel good about ourselves to know there are other people out there who are even bigger idiots then ourselves, or maybe we just like to laugh at the misfortunes of others. Whatever the case, we can safely say that if you manage to capture a really good clip of someone making a fool of himself, or failing at a simple task, it has a good chance of going viral.
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If YouTube views are any indication, people love seeing other people hurt themselves. Whether it be a frustrated skateboarder hitting himself with his own board, a slew of men being kicked in the nuts, a new graduate tripping and falling after crossing the stage with his diploma, or a girl taking a tumble while singing on a table, pain is a recipe for YouTube success.
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