Fandango must have seen the increase mobile sales coming because the company redesigned its mobile site in the spring of 2011, just ahead of the summer movie season. Designed specifically for consumers on the go, the mobile site allows filmgoers to browse through movies playing in their area, conduct a quick local search for movies that start within the hour by using the “Go Now” button and securely purchase tickets.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. Fandango believes the iPad ought to be in pictures, so the Fandango App for iPad is now available free-of-charge via the iTunes App Store.
The app’s features include; “The Pulse,” a visual representation of the hottest ticket sellers, in list or map format; movie reviews and Tweets from critics and fans; map integration that displays users’ locations and assists them in finding titles, theaters, show times, and tickets; and video, photos, trailers, clips, and exclusive interviews that incorporate the Apple tablet’s HD display.
Comcast Interactive Media announced the promotion of Bruce Budkofsky to senior director, national sales for mobile, social, and strategic partnerships, where he will oversee mobile sites and apps for properties including E! Online, G4tv.com, and Fandango.
Budkofsky has been with Fandango for the past five years, leading brand-building campaigns for advertisers including Visa, Sprint, Samsung, and Warner Bros. Prior to Fandango, he spent six-and-a-half years with The Weather Channel and weather.com.
CIM senior vice president of ad sales Scott Schiller said:
Comcast Interactive Media’s portfolio of popular mobile platforms gives partners direct access to engaged and active consumers seeking out mobile entertainment. Bruce’s talent, relationships, and creative leadership will leverage CIM’s mobile platform reach and visibility, taking partners to new heights.
