Zynga unveils mobile versions of three games. Daughter’s Facebook post kills father’s $80,000 settlement. These stories, and more, in today’s Morning Social Media Newsfeed.
LinkedIn to Launch Sponsored Posts (SocialTimes)
LinkedIn is testing sponsored posts from a select set of corporate partners and expects to roll them out for all users in 2013, executives said in a call with analysts following the release of the company’s fourth-quarter 2012 financials. LinkedIn is allowing marketers, including GE, Xerox and BlackBerry, to re-issue research and other sponsored content in status updates that are served to a select group of their followers.
It may function as a 3D version of a FarmVille game, but theBlu’s creators had Pixar films in mind when they designed the Web application that shows marine life in ocean habitats around the world. Co-founders Neville Spiteri and Scott Yara were looking for a way to turn their love for the ocean into a globally shared experience, said Spiteri.
Surprise! Mark Zuckerberg Gets Married | Pakistan Blocks Twitter Over Cartoon Contest | Microsoft Launches Academic Social Network
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Zuckerberg Weds Longtime Girlfriend, No Word on Prenup (Reuters)
Details of Facebook chief Mark Zuckerberg’s surprise wedding trickled out on Sunday, but mysteries remained, not least whether there was a prenuptial agreement in place that could affect Zuckerberg’s large stake in the company. Zuckerberg wed his longtime girlfriend, Priscilla Chan, on Saturday in the backyard of their modest home in Palo Alto, Calif., with fewer than 100 people in attendance, a Facebook spokesman authorized to speak on behalf of the couple said. CNET However, a woman in India is reportedly divorcing her husband because he committed the cardinal 21st century crime: he didn’t change his Facebook status when they got married. How can a woman trust a man who doesn’t whip out his cell phone the minute the marriage ceremony is over and declare himself to the world? VentureBeat NASDAQ chief executive Robert Greifeld admitted Sunday that the exchange was at fault for some glitches in early trading of Facebook’s IPO but said it had nothing to do with the stock’s uninspired performance. Facebook expected trading to begin at 11 a.m. on Friday, but it did not begin until about 11:30. GigaOM Catching the last five minutes of the Boston University commencement speech by Google executive chairman Eric Schmidt on WBUR, I was struck by the veiled swipes (pokes?) he took at Facebook. You know, the company that last week launched the most anticipated IPO in years, and that despite NASDAQ glitches and a disappointing finish, wiped Google out of the record books? Yes, that Facebook. CNET A mother wanted to share a picture of her son on Facebook. He lived only eight hours. Facebook removed the image, deeming it “too graphic.” Much later, the company offered an apology and admitted it erred. Read more
Zynga, the leading game developer in the social gaming market, has continuously proven itself with successful gaming titles: FarmVille, Texas Hold’em and CityVille. If we took the time to break each game down, we could analyze why Zynga did so well with its titles, but social gaming isn’t the only thing Zynga does well: effective social media marketing strategy is another one of Zynga’s success stories.
Social media games have everything to do with social networking platforms. That’s why games on Google+ was a sure thing; it was only a matter of time. Have you had a chance to play any, yet?
The official blog for the company says:
“Today we’re adding games to Google+. With the Google+ project, we want to bring the nuance and richness of real-life sharing to the web. But sharing is about more than just conversations. The experiences we have together are just as important to our relationships. We want to make playing games online just as fun, and just as meaningful, as playing in real life.”
Well, we read that to mean Google knows the importance of having games within their social network and gaming is a factor that can not be ignored. Although, I don’t see how games can enrich our lives. They can pull us away from our work and interpersonal relationships. But, I am not here to discuss that issue. Alas, it’s something to do while we wait for the bus or for your parents to stop talking to their friends, so you can go home and have dinner.
The games offered are mainstream, including Angry Birds, Sudoku, Zynga Poker, Bejeweled Blitz and Dragon Age Legends. Google, being an investor in Zynga, still can’t access FarmVille or Empires & Allies. In due time, I am sure we will see some changes. I wrote a piece about Zynga wanting to separate itself a little bit more from Facebook.
Google+ is taking the game issue slow by introducing games in increments. And, there is no telling when the next game will be introduced. I suggest checking your account for a new game tab. If you like what you see, then Google+ says enjoy the game. Google maintains that you don’t have to play games.They are there if you need them. “Games in Google+ are there when you want them and gone when you don’t…If you’re not interested in games, it’s easy to ignore them.”
I received some important news from CNBC’s Kate Kelly about the potential IPO of the social gaming company behind Farmville called Zynga. Kelly reported details of a mass evaluation that may be associated with an offering. Zynga is planning to file its IPO registration documents with the Securities and Exchange Commission as early as tomorrow. The gamemaker is based in San Francisco and aims to secure between $1.5 billion and $2 billion dollars.
Almost one-hundred staff has been hired to work at Zynga’s Dublin office. Rumors say there are plans for further expansion in the near future. The new office in Dublin plans to focus on online community management, content management, business functions and customer care.
Lady Gaga never ceases to amaze her public, which she calls her “little monsters.” In seven days, she will become a new neighbor to Zynga’s Farmville, a Facebook game. Gagaville will be added as the new playable world, allowing players to listen to new songs from Gaga’s album “Born This Way,” which hits the streets May 23, 2011.
FarmVille is starting to suffer from waning user interest, a faith that dealt killer blows to the likes of MySpace and Friendster in the past. In case of FarmVille, the decline in daily active users is also a result of CityVille stealing gamers away from the farms and moving them to the cities.