Federated Media Publishing teamed up with The Clorox Co. to launch online destination DailyBuzz Moms, which will offer curated blog content aimed at mothers, as well as a presence on Facebook and Twitter.
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The third site to originate from the partnership between Federated Media Publishing and WordPress.com debuted Wednesday: PopPressed, which focuses on independent, cultural content from the Internet.
PopPressed is sponsored by Lexus, and it joins sustainable energy site EcoPressed, which debuted earlier this month, and food destination FoodPress, which debuted in November.
The blogosphere just got a little bit greener, as Federated Media Publishing teamed up with WordPress.com to launch EcoPressed, along with initial content partner GE and interactive marketing agency Beeby Clark+Meyler.
The companies billed EcoPressed as “the one-stop destination for consumers to get the latest news, topics, and trends on innovation, sustainability, and energy initiatives,” adding that content will be highlighted from WordPress users and Federated Media professionals, as well as from GE’s ecomagination initiative.
Federated Media Publishing has a new CEO: President and chief operating officer Deanna Brown will assume the CEO role, bumping founder and chairman John Battelle up to executive chairman and chief strategy officer.
Brown has been with Federated since September 2009, and the company has enjoyed six consecutive quarters of profitability, 62 percent growth in top-line revenue, and an increase of 35 percent in ad programs.
Battelle will continue to focus on providing senior client service, core strategy, and leading events. He said:
In May 2009, I posted that I was looking for a partner to help take Federated Media to the next level. During Deanna’s tenure, we’ve witnessed some exciting milestones as a team. Today I am thrilled to announce the next stage of our partnership as we continue to grow and evolve as a company.
Brown added:
Federated Media saw a banner year in 2010 as we continued our laser focus of servicing clients and qualifying, curating, and publishing on the independent Web at scale. I am thrilled with the opportunity to move into this expanded role and am committed to our stellar team as we focus on continued growth.
Ryan Stern lost her appetite for Foodbuzz and Federated Media Publishing, as she left her post as vice president of publishing for both entities to join Glam Media in the newly created position of VP of social communities, where she will run newly created unit Glam Social Communities.
Stern will report to recently appointed senior VP, Glam Publisher Network and business development Jennifer Salant, and she will be responsible for growing the company’s collection of more than 2,000 publishers, bloggers, and authors, and creating social activation and community programs.
At Foodbuzz, Stern developed content and advertising relationships with more than 4,500 bloggers and drove its social and community marketing platform for brand marketers.
Online food community Foodbuzz was gobbled up by Web publisher Federated Media Publishing, giving the latter access to content from more than 4,400 independent food bloggers and the former’s bloggers the potential to reach more than 14 million unique users, Federated announced on its blog.
Earlier this month, Federated acquired online parenting forum BigTent.
paidContent also pointed out that current Federated chief operating officer Deanna Brown had been president of the interactive division at Scripps Networks, parent of Food Network.
From the post on the Federated Blog:
We’re excited to share news of FM’s acquisition of Foodbuzz, a leading online food community that is the fastest-growing in its space. The combination will make it easier for brands to surround one of the Web’s most popular topics.
Exclusive relationships with more than 4,400 independent food bloggers allow Foodbuzz to reach more than 14 million unique users per month. Combined with FM’s premier food sites, including Serious Eats and Bakerella, the new offering gives marketers increased opportunities to engage with audiences sharing recipes and recommendations.
FM’s purchase of Foodbuzz comes on the heels of three other significant transactions: the acquisition of BigTent, the leading community platform for local groups, especially groups of parents; the acquisition of semantic-search technology from TextDigger; and a partnership with the Clever Girls Collective to reach audiences on more than 1,000 top-quality lifestyle blogs.
Blogging platform WordPress and content publisher Federated Media Publishing will attempt to satisfy the appetite of readers who are hungry for food-related content with FoodPress, edited by Jane Maynard and featuring excerpts from topical WordPress blogs.
WordPress editorial czar Joy Victory wrote on the WordPress Blog:
“Find something you’re passionate about and keep tremendously interested in it.”
Those wise words are from celebrity chef Julia Child, who was never shy about following her passions in life.
Child was passionate about many things, but especially food — and she shares that in common with WordPress.com bloggers, who publish thousands of mouth-watering recipes and food stories every day.
For that reason, we couldn’t resist building a special new site dedicated to showing off the amazing breadth of food-related posts on WordPress.com. Today we’re thrilled to announce FoodPress, the go-to destination for the hottest dishes from WordPress.com bloggers. To help us run the site, we’ve partnered with publishing company Federated Media. Each day, FoodPress features snippets of posts, which is designed to get new people to discover and then click through to a blog.
If you’re wondering how posts are selected for the site, it’s easy: They’re all hand-picked by FoodPress editor Jane Maynard. She finds most of the posts by scouring food-related tag pages like food, recipes, baking, cocktails, and more — so if you’re a food blogger, be sure to use tags on your posts.
