“Play the game that lets you become a part of the scandalous lives of Manhattan’s elite,” tempts the tag-line for Gossip Girl’s new Facebook game. Just how tempting is this offer?
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Farmville might be even more appealing to gamers than previously thought according to new insights from consumer and retail market research firm NPD. In their latest Social Network Gaming, the firm digs deep into what propels gamers towards social games, and what appeal games like Farmville hold for those who were not gamers before signing up for Facebook or another social network. And while some of the findings confirm the general assumptions of those in the know, there are many new stats that will help social gaming companies position their products to appeal to this new breed of gamer.
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