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Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!

LinkedIn Stock Jumps After Goldman Recommendation

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LinkedIn shares rose $5.94 or 6.5% yesterday to $97.78 after a Goldman Sachs analyst downgraded the stock from buy to neutral.  LinkedIn had just dipped below $90 on March 20th on a down day for the market, and many pundits expected a sharp buyback after the dip.  Investors hadn’t expected Analyst Heath Terry to explain that LinkedIn had a “high perceived value” with recruiters and that its Corporate Hiring Solution product had large growth potential.

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Can Twitter Predict the Volume and Price of a Specific Stock?

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In a world where everyone’s opinion is publicly recorded, it should be theoretically possible to determine the most popular concept of the moment — be it a movie, a song, a feeling or even a stock.  Certainly, we don’t have enough information at this point to record everyone’s fleeting thoughts, but Twitter is something that makes a good temporary approximation.  And that’s what led University of California, Riverside professor Vagelis Hristidis to investigate whether Twitter sentiment could help predict the stock market.

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