
It’s a bad day when a social media tool fails to keep its friends. So explains the “closed for business” sign now hanging on the virtual door of once-hot social media Web browser Flock.

It’s a bad day when a social media tool fails to keep its friends. So explains the “closed for business” sign now hanging on the virtual door of once-hot social media Web browser Flock.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
RockMelt, the new socially-focused web browser backed by Netscape co-founder Marc Andreessen, was released (by beta invite request only) Monday. The browser aims to transform web browsing into a true social experience by closely integrating with Facebook, Twitter and other social networks.
The browser has been in development for two years, and uses the Chromium engine pioneered by Google’s Chrome browser. RockMelt founders Eric Vishria and Tim Howes recently sat down with PCMag.com to talk about their new toy and how it stands out from Internet Explorer, Firefox, Chrome, Safari, Opera, Flock, and all the rest of them.
“All the browsers available today, although they’ve gotten a lot faster, are still just about navigating web pages. We built features into the browser to address people’s three top browsing behaviors: interacting with friends, consume news and information, and searching,” said Howes.
With all the competition, RockMelt faces an uphill battle. Even the critically-acclaimed Flock social browser, which aims for basically the same target, has yet to capture a mainstream audience. But RockMelt has a couple of aces up its sleeve. Read more
MySpace announced its support of OpenID earlier this year, with certain hopes for its potential alongside its own Data Availability initiative. Such an integration makes sense, especially in light of Facebook’s ongoing efforts to become the central platform for online social interaction. So how can MySpace hope to stay ahead? Deeper OpenID integration.
This time, a partnership with the Flock browser and Vidoop’s authentication solution will provide a more seamless experience for cross-network applications but for a user’s browsing experience as well. Called the Identity in the Browser open source project, this is an opportunity for all three companies to push OpenID into the next realm.
Read more