Posts Tagged ‘Forbes’

The next stage of a rolling redesign of Forbes.com has been implemented, including a new homepage and redesigned channel pages for Business, Investing, Technology, Entrepreneurs, Op/Ed, Leadership, Lifestyle, and Lists.

The redesign is following an “inside-out” strategy, having begun with a new digital platform for editors, staff reporters, and contributors in August, followed by the revamping of the Forbes 400 Wealth profile pages in September, and the debut of AdVoice in November.

Chief product officer Lewis D’Vorkin said in a post on Forbes blog The Copy Box:

Our new homepage is phase one of our plan to provide business news consumers with a much more dynamic front-door experience. It is cleaner and easier to navigate. The top of the screen focuses on a single story. Beneath that, a horizontal scrolling module highlights news and feature stories, and beneath that, we introduce the notion of activity streams, a hallmark of our new channel pages. For now, this homepage activity stream is populated with stories from our eight channels. There is much more to come when we enter phase two of our homepage rebuild.

Along with the homepage, channel pages sit atop our unfolding Web experience. You can follow channels or sections. You can also follow full-time staff editors and reporters and hundreds of experienced topic-specific contributors simply by rolling over their name and clicking “Follow.”

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Forbes.com added a Sales Leadership section to its Leadership channel, joining already-existing channels Careers, Corporate Citizenship, Managing, CEO Network, CMO Network, ForbesWoman, and Thought Leadership.

Microsoft DynamicsCRM Online sponsored the new section, which offers a video series and blogs from contributors including public speaker Nick Morgan and networking guru Keith Ferrazzi.

Forbes executive editor Melanie Wells said:

Sales Leadership is the new home on Forbes.com that speaks to sales executives and chief revenue officers, offering ideas, strategies, and tactics from the experts that companies turn to for growth, and strength in sales leads to continued growth.

Former True/Slant CEO Lewis DVorkin, who rejoined Forbes Media as chief product officer when Forbes acquired TrueSlant in May, discussed new paid blogging initiative AdVoice with AdAge.com.

As part of AdVoice, advocacy groups and corporations can post blogs under the Forbes banner alongside those written by the media company’s journalists, with Forbes charging on a flat-fee basis, encouraging the development of more engaging content, and non-editorial Forbes staffers providing consulting services, AdAge.com reported.

DVorkin told AdAge.com:

In this case, the marketer or advertiser is part of the Forbes environment, the news environment. For the last however many decades of traditional media, you’re a reader, so your stuff can only go here. You’re an advertiser, so stuff can only go here. And our stuff? It goes right here. But there’s a flow of content that’s contextual. Anything can appear in any place as long as it’s contextual — that’s the Web, and we are bringing that sensibility to the magazine.

Marketers need to reach the audience. This is where publishing is headed.

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