Posts Tagged ‘Forbes Media’

The next stage of a rolling redesign of Forbes.com has been implemented, including a new homepage and redesigned channel pages for Business, Investing, Technology, Entrepreneurs, Op/Ed, Leadership, Lifestyle, and Lists.

The redesign is following an “inside-out” strategy, having begun with a new digital platform for editors, staff reporters, and contributors in August, followed by the revamping of the Forbes 400 Wealth profile pages in September, and the debut of AdVoice in November.

Chief product officer Lewis D’Vorkin said in a post on Forbes blog The Copy Box:

Our new homepage is phase one of our plan to provide business news consumers with a much more dynamic front-door experience. It is cleaner and easier to navigate. The top of the screen focuses on a single story. Beneath that, a horizontal scrolling module highlights news and feature stories, and beneath that, we introduce the notion of activity streams, a hallmark of our new channel pages. For now, this homepage activity stream is populated with stories from our eight channels. There is much more to come when we enter phase two of our homepage rebuild.

Along with the homepage, channel pages sit atop our unfolding Web experience. You can follow channels or sections. You can also follow full-time staff editors and reporters and hundreds of experienced topic-specific contributors simply by rolling over their name and clicking “Follow.”

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Forbes Media launched iPad app The ForbesLists to go along with its 29th Annual Forbes 400 ranking of The Richest People in America.

The free app allows users to sort the list by name, age, residence, source of wealth, rank, and net worth, as well as to keep track of people on the list, view photo galleries, receive an up-to-date feed with news about those on the list, and share via Facebook, Twitter, and email.

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Forbes.com will use audience-optimization solutions from ad summos in an attempt to increase its CPM (cost per thousand homes) on non-guaranteed inventory under terms of a partnership agreement between the two parties.

ad summos was founded by three members of the senior-management team at behavioral-targeting outfit TACODA, which was acquired by Aol in 2007: CEO Curt Viebranz, president Daniel Jaye, and executive vice president of operations Matthew Goldstein.

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Former True/Slant CEO Lewis DVorkin, who rejoined Forbes Media as chief product officer when Forbes acquired TrueSlant in May, discussed new paid blogging initiative AdVoice with AdAge.com.

As part of AdVoice, advocacy groups and corporations can post blogs under the Forbes banner alongside those written by the media company’s journalists, with Forbes charging on a flat-fee basis, encouraging the development of more engaging content, and non-editorial Forbes staffers providing consulting services, AdAge.com reported.

DVorkin told AdAge.com:

In this case, the marketer or advertiser is part of the Forbes environment, the news environment. For the last however many decades of traditional media, you’re a reader, so your stuff can only go here. You’re an advertiser, so stuff can only go here. And our stuff? It goes right here. But there’s a flow of content that’s contextual. Anything can appear in any place as long as it’s contextual — that’s the Web, and we are bringing that sensibility to the magazine.

Marketers need to reach the audience. This is where publishing is headed.

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