PricewaterhouseCoopers (PwC) finds significant growth potential over the next five years for the entertainment and media (E&M) industries as they feed the growing global appetite for new media. The report states that conversing with consumers “provides the only reliable guide to the commercial viability of products and services” – a finding that should come as no surprise. Perhaps less expected is a willingness by consumers to pay for unique, convenient and personalized content. Read more
