foursquare

“You used to have to sneak sex into advertising,” said comedian Colin Quinn. “Now you have to sneak advertising into sex.” Speaking at NCM’s cinema upfront presentation in New York City today, he noted that messaging apps like Snapchat might not be the right place for an ad, but the presentation that followed showed more appropriate ways for brands to join the conversations that play out publicly on social media sites. NCM Media Networks today announced a partnership with Foursquare and Twitter that will bring marketers on the big screen into the conversations on the small screen.

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On today’s social media edition of the Morning Media Menu, GalleyCat editor Jason Boog talked about how marketers are using geotagging on niche sites like Instagram and Foursquare.

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Foursquare reportedly has plans to package its data for advertisers to use outside Foursquare, but some marketers say they are actually using the check-in service to talk to their customers on the network itself. Here are three things they like about the platform.

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Foursquare is adding more functionality to its local search features by allowing users to limit their searches to businesses within a certain price range or to those that are open at the time.

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YouTube Offers ‘Sesame Street’ and Martial Arts, for a Fee (The New York Times)
YouTube on Thursday detailed its plan to let producers sell paid subscriptions to their videos, creating a prominent new marketplace for programming on the Internet. The first paid video channels appeared on the sprawling video Web site, a unit of Google, Thursday afternoon, with subscription rates ranging from 99 cents to $7.99 a month.

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Foursquare launched an update for its iOS app that allows users to share the insights the app offers on their check-in activity on Facebook and Twitter.

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Foursquare today released an app for Windows 8, optimized for the Nokia Lumia phone and Microsoft’s Metro interface.

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On today’s social media edition of the Morning Media Menu, GalleyCat editor Jason Boog revealed a chart that shows precisely how much time people can waste online over the course of five years. Now that the internet has our attention, social media platforms are ready to start beefing up their advertising options for marketers.

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With its Future on the Line, Foursquare Readies Ad Retargeting and In-App Ads (SocialTimes)
Foursquare is looking for advertisers to participate in its efforts to retarget ads to Web users based on their check-ins and to serve up interstitial ads in its mobile apps, according to a leaked pitch deck for advertisers obtained by Gawker’s Valley Wag. Foursquare’s latest round of funding was in loans, rather than outright investment, demonstrating its investors’ impatience with the company’s failure to generate revenue.

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Foursquare is looking for advertisers to participate in its efforts to retarget ads to Web users based on their check-ins and to serve up interstitial ads in its mobile apps, according to a leaked pitch deck for advertisers.

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