A new report by research firm MultiMedia Intelligence predicts that sales from ringback tones are expected to generate $4.7 billion in revenue for mobile companies, which is triple the revenue the service generates today, according to CNET News.
The research group said in the report that ringback tones are set to become the “most attractive” premium mobile content category for wireless operators, and, incredibly, will fall just short of the revenue generated by mobile game sales.
“Ringback tones are quickly becoming the ‘golden child’ of the mobile music market, due to a winning combination of consumer popularity, and minimal impact from DRM or piracy,” Frank Dickson, chief research officer with MultiMedia Intelligence said in a company statement.
