Frazoo, a D.C.-based search engine company offering pay-per-click advertising, has acquired in-text ad network BrandClik. The details of the acquisition have not been revealed but the acquisition amount is said to be in the six-figure range.
BrandClik works by enabling brands to push their ads through in-text publisher content based on key words and advertising inventory. Matching these two can result in a well-integrated in-text ad that actually provides a level of value to readers. With BrandClik there are no rollover pop-ups–an ad link isn’t activated until a reader manually clicks the link.
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