One of YouTube’s greatest achievements is getting artists to participate in a dialogue with one another through video parodies and cover songs. YouTube network Fullscreen and Maker Studios have each struck profit-sharing agreements with Universal Music Publishing Group that will benefit both the songwriters and the artists who cover them.
Vine has added sound and motion to the popular microblogging website, Twitter. Learn how to bring your information to life in our Vine webcast on Wednesday, June 19 from 4-5 pm ET. In this one-hour webcast, Gemma Craven (left), EVP, New York group director at Social@Ogilvy will discuss best practices for using the visual social platform and share some of her team's successful vine videos. Register here. 
YouTube and Google TV held a hackaton in Los Angeles to encourage developers to build on their platforms. Read on for Google’s pitch to developers and the apps that won.
