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Mediabistro Course

Social Media 201

Social Media 201Starting October 13Social Media 201 picks up where Social Media 101 left off, to provide you with hands-on instruction for gaining likes, followers, retweets, favorites, pins, and engagement. Social media experts will teach you how to make social media marketing work for your bottom line and achieving your business goals. Register now!

Where Are They Now: Klout, DropBox, Assistly

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In early 2011, we looked at Assistly, Dropbox and Qriously as tools that could help small businesses and startups. We had to take a look — where is everyone now? So far the tools, apps, companies we’ve been watching are steadily growing up into first movers and disrupters. Of our three follows above we have one acquisition, one member of the billion-dollar valuation club and one positioned to be there soon. We might even see an IPO from this group. One thing is for sure: social media isn’t going away and those who are mastering it are riding the wave to the top.

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Foursquare Raises $41 Million to Not End Up Like Groupon

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Since 2009, Foursquare has redesigned everything about its local search service except its revenue strategy while competitors like Groupon and LivingSocial have raced ahead. But there is a method to this company’s madness. Bloomberg reports that Foursquare has raised $41 million in debt financing rather than shares to give Foursquare time to expand before investors start demanding a profit.

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