Following up on our news of Zynga labelled tomatoes last week, 7-Eleven has announced that they’ll be releasing over 30 items that include Zynga labels and codes worth Zynga virtual currency. Players will be able to take their purchased items home, enter a code written on the item into the “Buy, Earn, Play” website created for the promotion and earn money in either YoVille, Farmville or Mafia Wars. What does this mean for social games and what can we expect to see in the future?
