As McAllister stated in his blog, “What if the analytic process was itself a game? What if we took the twists and turns that analytics often leads developers down and created a game board out of it?”
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Leading social gaming site hi5 has announced a new platform today, along with a long list of high-profile social game developers embracing it. The “SocioPath” social gaming platform from hi5 is intended to offer game developers a space to develop their own communities and leverage viral audience acquisition without relying on external social networks. It is being hailed as a platform that offers all the benefits of a social network without the restrictions. Read more
Zynga has acquired Challenge Games, a casual games maker, and is renaming the studio to Zynga Austin. Zynga will add Zynga Austin to their existing offices in San Francisco, Baltimore, Los Angeles, Bangalore and Beijing. Challenge Games is best known for Warstorm, a card game and Ponzi, a tycoon game. Zynga will continue to grow the office, which currently has 35 employees and will also import their games into the growing Zynga catalogue.
