Posts Tagged ‘Game Development’

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In Facebook Deal, Board Was All But Out of Picture (The Wall Street Journal)
On the morning of Sunday, April 8, Facebook Inc.’s youthful chief executive, Mark Zuckerberg, alerted his board of directors that he intended to buy Instagram, the hot photo-sharing service. It was the first the board heard of what, later that day, would become Facebook’s largest acquisition ever, according to several people familiar with the matter. AllFacebook Zuckerberg negotiated with his Instagram counterpart down from an original $2 billion offer, asking Systrom whether he thought Facebook could one day be worth more than $200 billion, roughly the size of Google. Systrom agreed to the one percent or roughly $1 billion in stock. SocialTimes Normally a deal like this takes several days, if not weeks, to complete, and usually involves more lawyers and bankers than were present during the negotiations. Gizmodo It was a bold strategy, and one that smacks of the kind of approach a small start-up might take. It’s not, however, the way most people might expect a multi-million dollar public organization to conduct business. TechCrunch This just in: According to multiple sources close to the company, Facebook is eying an IPO on May 17th — depending on whether the SEC agrees that all the reams of paperwork (including those concerning its recent acquisition of Instagram) are in order. PRNewser The Ad Age Digital Conference continued Wednesday with a presentation from David Fischer, Facebook’s VP of business and marketing partnerships, whose presentation could be boiled down to this: “Your brand needs an always-on strategy.” Read more

10 Tips to Crowdsource Beta Testers for Your Online Games

Flickr: beta testing game software

Flickr: beta testing game softwareOne of the most important elements for the success of a social game is for it to be fun, and to achieve that, developers need ratings and feedback from real players, not just development staff. So how does a startup game development studio that’s bootstrapping on a tiny budget find and afford beta testers? One answer: crowdsourcing. Here’s a guide to some of the ways to get testers, as well as where to get them if you go the “online crowdsourcing” route. The crowdsourcing suggestions here can be abstracted to apply to any kind of online software, not just games.
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Scaling Your Social Games to Handle Popularity

chart: going up

Dr Robert Zubek of Zynga gave a fascinating talk, “Engineering Scalable Social Games,” at GDC 2010 Game Developers Conference about how Zynga has scaled up their computing resources to handle an increase number of players as well as increased usage. While the talk was fairly technical, here is the gist.

The primary problem: Social games by their very nature will attract increasingingly more players, and your servers have to be able to cope. A few reasons for growth:
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