Posts Tagged ‘game mechanics’

Guest bloggers Tim Putnam of Moontoast and Debi Kleiman of MITX explore how online behavior has shifted over the last several years. People are spending less time browsing and more time consuming information from within social and publishing networks.

Yet brands, by and large, continue to try to pull people from within these experiences to their websites in hopes of converting a sale.
Putnam and Kleiman encourage brands to move from this “pull” mentality to a “push” mentality in which they take offers into the social stream to meet consumers where they are spending the majority of their time online.

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Using a self-service, pay-per action model, Crowdtap is designed to help brand marketers and agencies tap targeted crowds of consumers for real-time research and peer-to-peer marketing actions that include sponsored house parties, sampling and online content sharing through social networks.

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Washington-based upstart BigDoor Media introduced the public beta of its monetization software solution back in October of 2009. The crux of the solution involved providing publishers a private label solution that could be integrated with a single line of code. Fast forward to today, and BigDoor Media is announcing an infusion of $5M in funding from Foundry Group, an investment firm that has backed companies such as Zynga and Gist. BigDoor Media’s new offering is simple: allow website and mobile apps to add game-like mechanics and loyalty programs, and will use the money to aggressively capture a booming market.

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