Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!

Kiip Puts Down $100K for Better Designs from Indie Developers

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You know a great interface when you see it: the “like” button on Facebook or the image boards on Pinterest. These are the designs that stick in our minds and change the way we interact not only with technology, but with each other. Mobile rewards platform Kiip has announced its second annual Build Fund to give independent mobile developers the tools they’ll need to build and market their apps and reward their users. Ten winners will receive $10,000 in cash, $5,000 in services, and mentorship from industry veterans at Facebook, Path, and other companies.

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Is Steam Planning to Release Non Gaming Apps?


Steam is a gaming app store for PC that allows you to download games from one of the biggest libraries on the web. The service started in 2003, and after a series of updates is now as smooth as the Apple App Store. A tip to The Verge about Steam’s new Android app and the various categories available hints that Steam may have intentions to get into more than just games at some point.

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Build a Virtual City and Host Your Friends in SimCity Social for Facebook


The battle for the crown of top social game maker is far from over. Zynga still holds a comfortable lead at 240,000,000 monthly active users, but each of their tentpole games face the threat of competitors every single day. One of those competitors is Electronic Arts, whose Sims Social game has proven to be a durable hit for the company. In the same vein, EA has recently released SimCity Social on Facebook. The game is the offspring of the famous SimCity franchise and while it may share much of the same genetic code, does it have the tools to succeed in this new social environment?

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Gaikai Could Be Looking for a Buyer


Fortune is reporting this morning that cloud-gaming company Gaikai may be looking for a buyer. The company, led by gaming veteran David Perry, has been a rival to OnLive and has produced a few interesting opportunities for gamers – including the offer to play World of Warcraft on Facebook. The company is reportedly hiring bankers and is looking for “in excess of $500 million”. The company has $45 million in funding.

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Wooga and Popcap Pull Games from Google+


Some bad news for Google’s emerging social network. Two major publishers of online games, Electronic Arts’ Popcap division and Germany’s Wooga, have announced that they are going to pull their games from Google+. The games have only been live on the network for less than a year but have been under-performing. This comes as a surprise when you consider that EA’s Bejeweled Blitz is one of the games being pulled – that title is a success on nearly every platform it touches.

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