ScoreCenter, an app from ESPN that delivers scores and statistics to Web-enabled television sets from Samsung, is now available via the consumer-electronics manufacturer’s app store, AdAge.com reported.
The app can be scrolled across the top of the screen, the bottom, or the side, according to AdAge.com, which added that it may be made available to advertisers for custom sponsorships.
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ESPN held its 2010 upfront presentation for media buyers, advertisers and the press Tuesday, and interactivity was at the heart of the show.
While much of the presentation focused on what the network has on its linear channels in the coming year, it also unveiled a number of multiplatform offerings.
The cabler has inked a deal with social gaming company Playdom to develop ESPN-branded sports games on social networks like Facebook and MySpace, as well as ESPN.com and Playdom.com. The first two games to come from the partnership will launch in Fall, 2010. One of the games will let players design their own college sports franchise a la Sim City.
“Our deal with Playdom marks ESPN’s first major presence into the social gaming space,” said Raphael Poplock, vice president, games and revenue strategy and development for ESPN Digital Media, in a statement. “The sports genre for this category of games has gone virtually untapped thus far, and through this agreement, we have an opportunity to be in front of a highly engaged audience and at the forefront of what is currently the fastest growing games category out there.”
The network is also entering the location-based social space with its ESPN Passport app. Similar in function to FourSquare and free to download, the app will let users “check in” to sporting events they attend. Users will be encouraged to take photos from their setas and share it with social networking sites like Twitter and Facebook, with ESPN aggregating submissions to present a “fan’s perspective” of each game.
More from the upfront after the jump.
