Mediabistro Course

Email Marketing

Email MarketingStarting January 12, learn how to create campaigns that engage subscribers, increase awareness, and drive traffic and sales! In this course, you'll learn how to create effective email campaigns to meet your company's goals and objectives, develop copywriting and design techniques, create and manage distribution lists, and more! Register now!

‘Game of Thrones’ Finale Dominates the Second Screen [Infographic]

game of thrones

While viewers are glued to “Game of Thrones” on HBO, they’re also glued to the second screen, where fans of the show can discuss the latest plot twist and create fan art for their favorite characters. Last night’s finale alone generated 96,825 check-ins, sticker unlocks, replies, votes, and other activities on the social TV network GetGlue. The series’ Facebook page also saw a spike in engagement and likes over the weekend, according to our sibling site PageData.

Read more

Social Media Newsfeed: LinkedIn Sponsored Posts | Google+ Audio


LinkedIn to Launch Sponsored Posts (SocialTimes)
LinkedIn is testing sponsored posts from a select set of corporate partners and expects to roll them out for all users in 2013, executives said in a call with analysts following the release of the company’s fourth-quarter 2012 financials. LinkedIn is allowing marketers, including GE, Xerox and BlackBerry, to re-issue research and other sponsored content in status updates that are served to a select group of their followers.

Read more

5 Ways to Use Social Media on Super Bowl Sunday


The Super Bowl isn’t just for television viewers. You can use social media to plan your entire Sunday, including betting pools, tailgate parties, commercials, second screen fun, and of course, the puppy bowl. Get out your phone and brace yourself for the following mega-list of social media tools for watching the final NFL game of the season.

Read more