Google has released a new set of Social reports within Google Analytics that help a publisher measure the value of social media traffic. The tool focuses on measuring whether visitors that come to a given site actually engage in a specific action — it’s not just about measuring whether people are showing up at the door through social networks. The tool will be rolling out over the next month.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
A new video promo for Google Analytics shows us what the online checkout would look like in real life. Check it out after the jump.
