Having an innovative social media marketing class is impressive enough, but Professor Gerzof has enabled the class even further by incorporating real life experiences into the course. Part of that is being achieved through Google Grants. With the class broken into six groups, each group of students has the opportunity to run social media campaigns for their assigned non-profit. Google advertising is one way in which outreach can become a part of a given marketing campaign in the online realm, so the Google Grants program is a useful way for the class groups to not only learn about marketing but specifically about advertising as well.
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