Facebook starts testing video ads for feature film “Divergent.” YouTube unveils a Roku app. These stories, and more, in today’s Morning Social Media Newsfeed.
Google’s Hummingbird algorithm change is bad news for guest posts, but SocialTimes Editor B.J. Mendelson has some advice to help you weather the storm.
The new generation of content creation:
‘The New York Times’ Posts Full Stories as Facebook Notes During Website Outage (AllFacebook)
When The New York Times suffered a site outage Wednesday, the newspaper turned to Facebook notes to post some key stories in their entirety. The Times said in a post on its Facebook page Wednesday afternoon: “As you may be aware, the Times is experiencing a server issue that has resulted in our website being temporarily unavailable. We expect the site to be restored soon. In the meantime, we are publishing key news articles in their entirety here on Facebook.
Facebook Tweaks News Feed to Surface More Relevant Posts (SocialTimes)
Facebook today announced two minor changes to its News Feed that will surface more — and hopefully more relevant — posts from users’ friends. Story Bumping and Last Actor sound just as adorable as two other Facebook activities: poking and liking, but the names of the two new features actually refer to the way that Facebook’s algorithm selects which stories users see when they log in to their accounts.
Twitter Opens its Self-Serve Advertising Platform to All U.S. Users (SocialTimes)
Twitter will open its advertising platform to all users in the United States, the company announced on Tuesday. The self-serve advertising suite allows account administrators to run their own campaigns by promoting their accounts or individual Tweets to specific groups within the social network, and to track the results through Twitter analytics.
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Obama Wins New Term as Electoral Advantage Holds (The New York Times)
Barack Hussein Obama was re-elected president of the United States on Tuesday, overcoming powerful economic headwinds, a lock-step resistance to his agenda by Republicans in Congress and an unprecedented torrent of advertising as a divided nation voted to give him more time. Reuters Around 11:15 pm EST, just as the networks were beginning to call the race in his favor, Obama took to Twitter to proclaim himself the winner over Republican candidate Mitt Romney. That the president would take his message to Twitter before taking the stage in Chicago underscored the tremendous role social media platforms like Twitter played in the 2012 election. Mashable Obama’s celebratory tweet surpassed 500,000 retweets, making it the most retweeted post of all time, according to reports. The tweet, which simply says, “Four more years,” accompanies a photo of Obama and First Lady Michelle Obama embracing. The Huffington Post Maybe it’s fitting that the last campaign stop ever for Obama — a candidate who in 2008 was lauded for his ability to mobilize supporters online — is Reddit, the sprawling Internet community that hosted a real-time Q&A session the sitting commander-in-chief in August. “I’m checking in because polls will start closing in this election in just a few hours, and I need you to vote,” Obama wrote on Reddit in a note posted around 6 p.m. ET on Tuesday. Politico Romney gave a quick concession speech, shorter than six minutes, in which he acknowledged the nation had chosen a different leader and called on the president – and citizens – to reach across the aisle. “I pray that the president will be successful in guiding our nation,” he said, adding, “I want to thank Paul Ryan for all that he has done for our campaign. And for our country. Besides my wife Ann, Paul is the best choice I’ve ever made.” Deseret News Romney may not have won the presidential election, but he won praise on Twitter after his concession speech, while pundits on both sides of the aisle took to the social media platform to express their post-election emotions. Romney’s website live-streamed Obama’s victory speech — an action met with additional praise on Twitter, where NPR media correspondent David Folkenflik called it a “total class move.” VentureBeat New Jersey’s decision to let citizens displaced by Hurricane Sandy vote by email and fax appears to have backfired, with the state now extending the deadline to return those ballots to 8 p.m. Eastern on Friday. Some voters in Jersey did not receive their email and fax ballots Tuesday after repeatedly requesting them.
Google has announced an experimental “search engine of the future” that scans the content of your Gmail account along with the rest of the Web to find information relevant to your search. With this new search feature, Google is inching ever closer to a truly social homepage, where search, email, instant messaging, social networking, videos, pictures, and productivity software all live in the same place.
It is said that a picture is worth a thousand words. On The Image Language, it’s worth exactly one word. Type a few words into the text box, and the system will match each one with an image pulled from Google to form a pictograph. The site promises that “the results will always be surprising, sometimes shocking and often stupid.”
It was a big week for social media. On today’s Morning Media Menu (MP3 link), GalleyCat editor Jason Boog shared his thoughts on Facebook’s long-awaited IPO, speculating on how today’s results will affect the larger social media ecosystem.