Eight days after its public launch we had the opportunity to sit down with PlacePunch’s Co-Founder, Adam Steinberg. PlacePunch is a full-service location-based marketing platform for retailers and businesses to harness the power of the “check-in”. It allows businesses to set up unique marketing campaigns that use location-based services like Foursquare and Gowalla as their foundation. Learn more about PlacePunch and Adam’s thoughts on the future of geo-location below the jump.
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The social location Website and application Gowalla just released the Highlights feature, which lets you label places according to categories like “Date Night” and “Guilty Pleasure.” The feature is supposed to reveal both more about different places and your own personality. There are currently 18 Highlights categories, which Gowalla describes as “little rewards you can give to places that are important in your life.” Highlights is now available on the Gowalla Website, and will be coming soon to the iPhone, iPad, Android and Blackberry apps.
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Gowalla is getting political. You can now show your support to your political candidate of choice with Gowalla’s latest set of campaign and election stamps. Check in at a political rally, town hall or other event and you’ll get a snazzy new passport stamp unique to that event. This new feature even lets you create your own political event in support of a candidate with a distinct badge given to anyone who participates. So, get your smartphones out, hop on that campaign bus or beaten down van and start your cross-country political rally tour.
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As we’ve been reporting lately, location based games like MyTown, foursquare and Gowalla are making aggressive partnerships to establish themselves as great ways for advertisers to reach a new userbase. Score another one for foursquare as they team up with The Learning Channel (TLC) to offer users the ability to get special badges when they check-in at TLC celebrity approved locations.
Have you ever heard of PowerMat? It’s a small ‘mat’ that charges your phone, iPhone and more by just dropping the device on the mat’s surface. When a small company with a new product like that evaluates its advertising options today, they’ll be choosing from expensive options like print, television and radio, or web opportunities like banner ads or Google Adwords. These all have their advantages and disadvantages, but if they really want to make a splash with ultra-savvy consumers, the type that they’re clearly targeting, they’re going to look to something like MyTown.
It might be Foursquare Day today, but it’s one of Foursquare’s location-sharing app’s competitors, Gowalla, who’ve announced a couple of new features for the iPhone edition of their mobile app. The first is location searching and the second is a location-filtered list of friends.
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Days into SXSW it’s clear that location based services are fighting to take the lead spot as the thousands of Interactive festival attendees are all using the location products. Foursquare and Gowalla are competing for the top spot, but by now it’s clear that Foursquare has become the defacto service despite Gowalla’s strikingly good looks. Whrrl, a service that you probably can’t remember how to spell the first time around, has street teams trying to get users to install their app.
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Imagine walking into an establishment and being recognized by a digital system the moment you walk in the store. It’s a scene taken directly from Minority Report, but such ideas are not that far fetched considering some of the latest tools. For example, Foursquare in introducing new tools today that enable businesses to keep track of the people who have visited their establishment.
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For all the buzz surrounding the location-based social network Foursquare recently, you think they’d make the application easy to access. Unfortunately, for the past few days Foursquare has been nowhere to be found on the iTunes application directory. It was because the company accidentally pushed out the latest version too early, and was subsquently removed from the app store. Fortunately, the new version will go live tomorrow.
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