
Greenpeace is using Volkswagen’s viral hit ‘The Force’ against them in a new campaign outing VW for opposing cuts to CO2 emissions.

Greenpeace is using Volkswagen’s viral hit ‘The Force’ against them in a new campaign outing VW for opposing cuts to CO2 emissions.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Greenpeace is notorious for its hands-on, creative activism, and its most recent online campaign to stop the use of deforestation in palm tree oil collection used in Nestle chocolate bars is no exception. Using guerrilla tactics to save the orangutans, Greenpeace brought the fight to protect the rainforests of Malaysia to social media. Their two month campaign spanned Youtube, Facebook, and Twitter, eventually leading to Nestle’s resolution to investigate into the practices of its palm oil suppliers, and discontinue business with those found damaging the rainforest.
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With my wife off her feet recovering from surgery, I’ve been assigned the insufferable chore of taking care of the family food shopping…
and it’s been an eye-opening experience!
Gosh things have gotten expensive. The one item in particular that I flagged as a “do we really need that” purchase were paper towels. There’s always room to better greenify my life, but I’ll admit when it comes to two-ply Bounty, I take some excessive liberties. Read more