Hit ABC drama Grey’s Anatomy became the latest TV show to create exclusive content for Shazam, as the mobile app continues its expansion into interactive TV advertising.
Exclusive Grey’s Anatomy Content Available via Shazam
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Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.
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Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. The Future Of Television Is Social & Grey’s Anatomy "Gets It"
These days there has been an evident convergence of television and social networking, from social TV apps to integrated social media campaigns. The future of television is definitely social.
Play Doctor with Grey's Anatomy Sync App for iPad from Disney/ABC Television Group, Nielsen
iPad users can check themselves into Seattle Grace Mercy West Hospital with the new Grey’s Anatomy Sync app from Disney/ABC Television Group and Nielsen.
The app is based on standout ABC series Grey’s Anatomy and powered by Nielsen’s Media-Sync Platform, as was a similar app released in September for fellow ABC series My Generation, which lasted just two episodes.
Beginning with this Thursday’s episode, users will be able to access exclusive companion content including polls, trivia, behind-the-scenes insights, production details, character bios, video, and photo galleries, as well as having the ability to “check-in” to virtual environments within episodes, such as riding an elevator with Dr. McDreamy. Experiences can be shared with friends and other fans via Facebook.
Interactivity with ads from presenting sponsor Lexus is also included, via trivia and links directly to the automaker’s Web site.
