Posts Tagged ‘Greystripe’

Celltick, which turns a mobile phone’s idle screen into a marketing canvas, and ad-supported mobile game distributor Greystripe have partnered to deliver ad-funded games through Celltick’s LiveScreen Media platform.

LiveScreen Media broadcasts messages and teasers to the idle screen of mobile handsets, essentially turning the idle screen into a personal billboard. For Greystripe, the integration means a new highly targeted advertising approach for its partners. Additionally, the deal with Celltick expands Greystripe’s game distribution to include everyone who has the LiveScreen Media app on their handset.

Just how many of those 500+ applications available on Apple‘s App Store are games? A lot. So many, in fact, that ad-wrapped mobile game distributor Greystripe has come out with an SDK for iPhone game developers that lets them become part of the Greystripe in-game mobile advertising network. The SDK integrates advertising and reporting APIs – and gives the developers an easy way to make money if they decide not to charge for their games.

The move is more than just a way to score new game partners for its network, but a way to keep its existing partners happy as well. According to the company, many of its 120 current publisher partners, including Amplified Games, Xgen Media, DS Effects, United Fun Traders, Relaxas and Norbsoft are getting into the iPhone game and planning to stick with their ad-supported model.

Greystripe’s iPhone SDK supports standardized, full-screen square (320×320), giving advertisers a new canvas size for their brand messages in pre-, interstitial and post-roll inventory. Developers can sign up at http://iphone.greystripe.com/register.