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The Connected Consumer: Strategies for Mobile & Social Challenges

Dr. Gary Edwards, Chief Customer Officer, Empathica

Mobile technology and social media — once hailed as the future of retail — have arrived.

Guest blogger Dr. Gary Edwards, Chief Customer Officer of Empathica discusses how it’s critical for companies to understand how customers use mobile and social channels to interact with their brand, and then devise strategies capable of facilitating meaningful dialogues and better customer experiences.

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If Content is King, How Do Facebook’s Ongoing Changes Make Analytics Queen?

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According to guest blogger Reggie Bradford, CEO of Vitrue, those in our industry fully understand the need for comprehensive and detailed analytics to monitor, measure and make sense of social data so the best social strategies can be identified and put into play. Facebook underlined that importance this week with new analytics tools for Pages.

Bradford explains why he sees that the need for analytics, as well as advanced social marketing technologies, has just been kicked up several notches.

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Social Ménage à Trois in Paid, Earned and Owned Media

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Guest blogger Chase McMichael warns that if you don’t start maximizing your social media marketing resultes, you could lose your job.

Consumers are connected and the social graph is melding paid, earned and owned media. This presents challenges in synthesizing and optimizing these three channels. CMO’s that are committed to integration will achieve greater marketing efficiency, higher ROI and measurable success. After the jump, he tells you why.

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