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Hands-On Social Media Training for Beginners

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The Connected Consumer: Strategies for Mobile & Social Challenges

Dr. Gary Edwards, Chief Customer Officer, Empathica

Mobile technology and social media — once hailed as the future of retail — have arrived.

Guest blogger Dr. Gary Edwards, Chief Customer Officer of Empathica discusses how it’s critical for companies to understand how customers use mobile and social channels to interact with their brand, and then devise strategies capable of facilitating meaningful dialogues and better customer experiences.

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If Content is King, How Do Facebook’s Ongoing Changes Make Analytics Queen?

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According to guest blogger Reggie Bradford, CEO of Vitrue, those in our industry fully understand the need for comprehensive and detailed analytics to monitor, measure and make sense of social data so the best social strategies can be identified and put into play. Facebook underlined that importance this week with new analytics tools for Pages.

Bradford explains why he sees that the need for analytics, as well as advanced social marketing technologies, has just been kicked up several notches.

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Social Ménage à Trois in Paid, Earned and Owned Media

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Guest blogger Chase McMichael warns that if you don’t start maximizing your social media marketing resultes, you could lose your job.

Consumers are connected and the social graph is melding paid, earned and owned media. This presents challenges in synthesizing and optimizing these three channels. CMO’s that are committed to integration will achieve greater marketing efficiency, higher ROI and measurable success. After the jump, he tells you why.

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Using Social Media for M&A Success

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As online social networks and social media become more pervasive and frequently used methods of business communication, M&A professionals must know and understand the ins and outs of using these sites while remaining compliant with SEC and FINRA regulations and guidelines.

Guest blogger Jaime Romero of AxialMarket discusses these compliance issues and offers suggestions applicable to all industries.

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NLRB: Some Employees’ Online Rants Cross the Line

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The National Labor Relations Board has taken the stance in several recent cases that employees’ griping about their employers in social media sites was “concerted activity” protected by federal labor laws. Many people have felt that those cases set a disturbing precedent and overly restricted employers’ ability to protect their reputations from being damaged by their own employees.

Guest blogger Brian Wassom explains what this might mean for your workplace.

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