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Guy Kawasaki

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SEO: Develop Your Strategy Plan

SEO: Develop Your Strategy PlanStarting July 16, learn to complete a comprehensive SEO audit of your website and develop a strategic plan to get to the top of search engine results! In this advanced course, you'll learn how to measure and sustain your marketing efforts to improve your SEO program. Register now!

Early bird rates for our Self-Publishing Finishing School end tomorrow

Self-Publishing Finishing School

Want to get your manuscript published, but not sure how to get started? Join our Self-Publishing Finishing School starting April 3, 2013.

Weekly live video webcasts feature a variety of great speakers, including  including Mark Coker (founder, Smashwords), Colleen Hoover (bestselling self-published author), and Guy Kawasaki (author, APE! What the Plus!).

Join Mediabistro publishing editor Jason Boog for this step-by-step course will teach you how to design, distribute, and market your book without a publisher or agent.

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Social Media Newsfeed: Sponsored Stories | LinkedIn Win | WordPress HD

Click here to receive the Morning Social Media Newsfeed via email.

Judge Skeptical of Facebook ‘Sponsored Stories’ Privacy Settlement (Wired)
A San Francisco, Calif., federal judge declined Thursday to approve a Facebook privacy settlement concerning the social networking site’s “Sponsored Stories” advertising program, saying he was concerned that the $10 million payout was not adequately explained, and might not be big enough. The deal, which does little to bolster the privacy of Facebook’s approximately 150 million U.S.-based users, provides $10 million to the lawyers who sued the social-networking site and another $10 million to charity, in what is known as a cy pres award. Reuters Facebook and attorneys for the plaintiffs had argued that the settlement — which includes changes to Facebook’s privacy settings — represented roughly $123 million in value. However, the company is only slated to pay about $20 million in cash. Inside Facebook Meanwhile, Facebook appears to be testing Page-Like Sponsored Stories in a mobile module called “Pages You May Like.” With this new module, the social network is showing some users two Sponsored Stories at a time. CNN If you’re using a fake name on your Facebook account, maintaining a personal profile for your beloved pet or have a second profile you use just for logging in to other sites, you have one of the 83.09 million fake accounts Facebook wants to disable. In an updated regulatory filing, the social media company said that 8.7 percent of its 955 million monthly active users worldwide are actually duplicate or false accounts. PC Magazine Facebook said that incidents of duplicate and false accounts are “meaningfully lower” in developed regions like the United States and Australia and higher in developing markets like Indonesia and Turkey. “However, these estimates are based on an internal review of a limited sample of accounts,” Facebook said, so the estimation “may not accurately reflect the actual number of such accounts.” Read more

Bloomberg Television Dives Deeper Into Tech with Bloomberg Game Changers: Steve Jobs, Upcoming San Francisco-Based Series

Bloomberg Television is continuing to boost its coverage of the technology sector, following up Tuesday’s announcement of the addition of Cory Johnson and last month’s hiring of former CNN China correspondent Emily Chang with a profile of Apple co-founder and CEO Steve Jobs on this week’s installment of Bloomberg Game Changers.

Airing Thursday at 9 p.m. ET, the Jobs episode of Bloomberg Game Changers will feature interviews with fellow Apple co-founder Steve Wozniak, former Apple CEO John Scully, journalist turned venture capitalist Michael Moritz, Dreamworks CEO Jeffrey Katzenberg, former Apple “Mac Evangelist” and Silicon Valley entrepreneur Guy Kawasaki, and technology journalist and former Apple employee Robert X. Cringely.

Bloomberg Game Changers will profile Jobs from Apple’s start in his garage through the success of the iPad, touching on his departure from Apple, the failure of NeXT, his bounce-back at Pixar, and his return to Apple.

As for its recent hires, Bloomberg TV said Johnson and Chang will work on a yet-to-be-announced new show based in San Francisco. Prior to joining Bloomberg, Johnson had been a hedge fund manager and private investor, with media roots as a founding reporter for TheStreet.com, a writer-reporter at Time, a senior editor at Vibe, and CNBC’s first Silicon Valley reporter back in 2001.

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It’s Happened – A Twitter Conference

Twitter_4.7.jpgWell, this was bound to happen. The first event to focus on Twitter as a business platform is set for next month in San Francisco.

TWTRCON SF 09 speakers include rapper/actor MC Hammer, Twitter angel investor Guy Kawasaki, Edelman Digital’s Steve Rubel and futurist Paul Saffo.

The conference is being put on by Modern Media, in partnership with Technologizer and First30 Services. It will be co-hosted by Modern Media’s Tonia Ries and bestselling author Gina Smith.

Organizers say the one-day event, which will be held May 31 at Hotel Nikko, will focus how companies can leverage Twitter and associated applications for their businesses.

More in the press release, after the jump…

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PNN.com Launches “Ask the Bloggess”

Bloggess_4.7.pngThe Personal News Network, or PNN.com, has just launched “Ask The Bloggess,” a spoof of traditional advice columns, authored by Houston-based blogger Jennifer Lawson.

Lawson is setting a lofty goal for “Ask the Bloggess:” “I am so excited about working with PNN to fix America. Then if we still have time we’ll move on to Canada, which my mother always refers to as ‘America’s hat’.”

“We are absolutely delighted to have Jenny on PNN,” says Leigh Behrens, president of PNN, “Her combination of wit and sarcasm is absolutely unique and absolutely irresistible.”

PNN.com bills itself as “The Global Water Cooler for Women” and the premier authority on what’s on women’s minds. San Francisco-based pnn.com was founded by software entrepreneur Lauren Elliott and counts Alltop.com‘s Guy Kawasaki among its advisers.

“Twitter Is the Best Marketing Tool Ever”

Tom Dunlap of the Internet.com blog Datamation attended this morning’s keynote at the UGCX with Guy Kawasaki, a founding partner of Garage Technology Ventures and the author of eight books.

Kawasaki, who boasts 62,000 followers (including us) declared, “Twitter is the best marketing tool ever.”

And he has some advice for those who use Twitter: “Whoever follows you, you follow them…It’s an act of courtesy.”

He said there are only two kinds of people on Twitter: those who are obsessed with how many followers they have. And those who lie about not caring how many followers they have.