Posts Tagged ‘gWallet’

I recently had a chance to connect with gWallet’s Gurbaksh “G” Chahal regarding gWallet’s new Brand Bar, which aims to better engage social gamers with brands. We discussed the current state of the industry, Facebook Credits, the history of the advertising game and what’s next for gWallet. Click below to listen.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.

Application developers, especially social game developers, want a more effective way of measuring the value of users within their applications. For many social games, offer networks have become the primary source of revenue. Offer networks have faced increasing scrutiny after inserting controversial and relatively valueless offers like IQ Quizzes in exchange for virtual currency. Today, gWallet says that they have a solution to these aggressive offers: gLTV.
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gWallet, one of the newest monetization services for social applications, announced a new round of funding today, which brings the total amount of funding raised to $12.5 million. The service is run by Gurbaksh Chahal, who previously sold two startups at the peak of the internet bubble (at only 16 years old), and has also been featured on the Oprah Whinfrey show, making him a relatively high profile Silicon Valley entrepreneur, although he’s rarely seen at industry events.
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