Posts Tagged ‘Hearst Magazines’

Social Media Week kicks off Monday in nine cities — New York, San Francisco, Rome, Paris, Toronto, São Paulo, London, Hong Kong, and Istanbul — and Crowdcentric CEO and Social Media Week founder and executive director Toby Daniels said year four of the event will be “our most spectacular yet, and one of the largest distributed conferences in the world.”

Speaking at the opening press conference at Hearst Tower in New York, Daniels said, “I am amazed by the creativity and the depth and the variety of the content. What I’m seeing now is a shift away from the technologies and toward specific industry sectors.”

Hearst Magazines president David Carey said:

This is one of the hottest topics in media on one of the coldest weeks of the year. We’ve always felt a special kinship with social media. As a magazine publisher, in many ways, magazines were the original social media. We have many of our top editors lined up to be in panels and programs. We’ve made understanding social media and applying it to our top brands a priority.

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Esquire threw its hat into the iPad ring Thursday, debuting its app for the Apple tablet, which will cost $4.99 monthly. The iPhone edition of the Hearst Magazines title costs $2.99 per issue.

The iPad app for the October issue features an animated introduction by cover subject actor Javier Bardem, an interactive animation of the current and future construction of the World Trade Center, a 360-degree view of fall style for men, video of actress Keri Russell, and all of the content from the magazine.

Hearst Magazines president and marketing and publishing director Michael A. Clinton spoke with AdAge.com regarding Monday’s announcement that Avi Zimak had been named to the newly created post of advertising director, tablet media, saying:

There’s a lot of interest from advertisers and agencies about what they can do on iPad and tablet editions. It’s an emerging business, obviously, so there are a lot of unknowns. So his job will be to keep the internal world and the external world up to speed on what’s happening on the advertising side of tablets.

(Hearst Magazines Digital Media vice president of digital editions and audience development) Chris Wilkes runs our tablet initiatives and our e-reader initiatives, but we believe that the integration of print, digital, and tablets is very exciting to advertisers as they build cross-platform buys from us. Avi will be the advertising liaison on that side of the platform.

The individual publishers and their teams will sell their own vertical apps as part of their initiatives, but then we’ll have corporate initiatives, as well.

Hearst Magazines named Avi Zimak to the newly created post of advertising director, tablet media, where he will serve as the liaison between the advertising community and the mobile and tablet versions of Hearst’s brands, including apps for the iPhone, iPad and other devices.

His new responsibilities also include overseeing sales and marketing activities for new Hearst Magazines initiative The App Lab, which will launch in October and provide educational sessions on topics including emerging mobile content, apps and platforms, as well as new ad formats and consumer insights.

Zimak had served as advertising manager at Town & Country since July 2007. Prior to that, he held positions as wine and spirits and automotive director at Gourmet; luxury, automotive and wine and spirits director at Details; and technology account manager at Business 2.0.

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