As part of their initiative to add more professional, scheduled programming to the video site, YouTube has been announcing partnerships with production studios, networks and celebrities over the past few months. They are now looking to print publishers to take their content off the page and onto the screen.
In this episode of “Cubes,” we take a behind-the-scenes tour of Hearst Tower, home to the likes of Esquire, Marie Claire, Cosmopolitan, and Elle. The LEED-certified building contains an exclusive health club, a top-secret app lab, and a dining room that has hosted several U.S. presidents, among many other amazing features.
Five years ago, publisher Hearst dipped its toes into the online shopping waters with its launch of Kaboodle, which it describes as a “social shopping platform for connecting people and products.” Five years later, with online shopping and social media exploding, Kaboodle celebrated its fifth anniversary with a host of new features.
Hearst Magazines president and marketing and publishing director Michael A. Clinton spoke with AdAge.com regarding Monday’s announcement that Avi Zimak had been named to the newly created post of advertising director, tablet media, saying:
There’s a lot of interest from advertisers and agencies about what they can do on iPad and tablet editions. It’s an emerging business, obviously, so there are a lot of unknowns. So his job will be to keep the internal world and the external world up to speed on what’s happening on the advertising side of tablets.
(Hearst Magazines Digital Media vice president of digital editions and audience development) Chris Wilkes runs our tablet initiatives and our e-reader initiatives, but we believe that the integration of print, digital, and tablets is very exciting to advertisers as they build cross-platform buys from us. Avi will be the advertising liaison on that side of the platform.
The individual publishers and their teams will sell their own vertical apps as part of their initiatives, but then we’ll have corporate initiatives, as well.
Hearst Magazines Creates Post of Ad Director, Tablet Media, Fills It with Town & Country’s Avi Zimak
Hearst Magazines named Avi Zimak to the newly created post of advertising director, tablet media, where he will serve as the liaison between the advertising community and the mobile and tablet versions of Hearst’s brands, including apps for the iPhone, iPad and other devices.
His new responsibilities also include overseeing sales and marketing activities for new Hearst Magazines initiative The App Lab, which will launch in October and provide educational sessions on topics including emerging mobile content, apps and platforms, as well as new ad formats and consumer insights.
Zimak had served as advertising manager at Town & Country since July 2007. Prior to that, he held positions as wine and spirits and automotive director at Gourmet; luxury, automotive and wine and spirits director at Details; and technology account manager at Business 2.0.