Hi-Tec - SocialTimes.com

Web Video By Megan O'Neill on June 10, 2010 9:36 AM

Hi-Tec Comes Clean: Liquid Mountaineering Campaign a Hoax

Global Sport and Outdoor Brand Hi-Tec finally admitted this month that they were the force behind the massively viral ‘Liquid Mountaineering’ video that has taken the Internet by storm over the past several weeks. The video, which shows a group of outdoorsmen literally running on water thanks to Hi-Tec shoes and has sparked controversy and [...]

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Web Video By Megan O'Neill on May 11, 2010 12:05 PM

Liquid Mountaineers Walk On Water In New Hi-Tec Viral Video Campaign

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A new viral video from Hi-Tec Sports has a lot of viewers scratching their heads and raising their eyebrows, asking, “Could it really be possible to walk on water?” The new viral from Hi-Tec is a documentary-style clip introducing a new sport called Liquid Mountaineering, in which athletes take a running start and run on [...]