Posts Tagged ‘Howard Wilcox’

According to a new study from Juniper Research, mobile coupon redemptions are expected to reach 200 million worldwide by 2013, RCR Wireless News reports.

Japan and Korea currently boast the most mature mobile coupon markets, the article said, though “the United States and Europe are showing growth across all the major retail sectors, including restaurants, entertainment, shopping and grocery.” North America, Western Europe, and the Far East will see the most growth up through 2013, however; it will be interesting to see how emerging cell-phone-as-credit-card technologies tie in with this over time.

“Today the overwhelming majority of coupons are paper-based, but the mobile phone is the ultimate individual marketing device and mobile coupon pilots show greatly increased redemption rates—often double digit percentages,” said Howard Wilcox, the author of the study, in the article.

(Image credit: Cellfire.com)

A new Juniper Research study said that revenues from mobile money transfer services could exceed $5 billion worldwide by 2013, according to RCR Wireless News.

“Judging from the response from users so far to services like M-PESA and SmartMoney, prospects for these services are excellent, both in developing and developed countries,” said Howard Wilcox, author of the report, in the article. The study focused on mobile money transfer services in the ‘underbanked’ population as well as among migrant workers. Western Europe, Africa, the Middle East, and the Far East and China will account for 60 percent of those revenues by 2013.

“For many people it has been costly and difficult for them to transfer money via existing services even to friends and family: using mobile phones solves the problem,” said Wilcox.

(Image credit: Clipart.com)