How-to video site Howcast has been spending time in the company of idiots, announcing a partnership with Penguin Books’ The Complete Idiot’s Guide series to incorporate its videos into The Complete Idiot’s Guide Web site.
The site features an auto-generated video thumbnail from Howcast, text guides, and the Howcast video player.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. 
Howcast Media, a producer of how-to Internet videos, is making its entry into the realm of episodic YouTube Web series, teaming up with HP on Chief Household Officer, which will debut Dec. 1 and focus on “smart, savvy women who are applying their career acumen and digital know-how to conquer the most challenging undertaking of all: running their families.”
CHO will run eight episodes and combine interviews with documentary-style footage. Supermodel Veronica Webb will be the subject of the premiere episode. The series will also integrate the use of HP ePrint products and solutions, and Howcast will produce how-to videos on the use of HP ePrint products.
Howcast co-founder and CEO Jason Liebman said:
Howcast has established itself as a company that knows how to scale the creation and distribution of high-quality, short-form instructional lifestyle content for multiple viewing platforms, and we’re looking forward to moving into serial Web programming to broaden our appeal and reach new audiences and advertisers. With supplemental content and compelling personalities, CHO embodies the next iteration of Web programming.
How-to video site Howcast is looking for its first video blogger, running a contest on YouTube to fill the part-time, paid position in its SoHo office in New York.
The list of requirements follows below, and vlog entries are due Nov. 30. More from communications manager Katy Zack on the Howcast Blog:
We’re looking for someone to produce, edit, and host our new video blog taking a look inside Howcast and the world of how-to. This is a real, paid, part-time gig in our NYC office in SoHo.
Want to show us what you can do? Tell us why you should be the face of our new series by submitting a video response on YouTube. Be as creative as you want, as long as you highlight Howcast’s great how-to content.
Be sure to check out the full requirements below, which include a dynamic on-screen presence, availability to work in our New York office, and serious video-shooting and editing skills. Entries will be judged on originality, charisma, technical prowess, and YouTube user comments.
Sound like you? Maybe your best friend? Your cat? OK, maybe not your cat, but you get the point. Anyone could be harboring dreams of online video stardom, so spread the word!
