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Attract More Customers on Twitter with this Free eBook

This free eBook from Hubspot shows you how to use Twitter to attract leads and customers, not just followers.

Laura Fitton, author of Twitter for Dummies, covers how to: Optimize your Twitter presence for brand awareness and search. Jump start your Twitter lead generation strategy. Measure the ROI of Twitter.

This eBook is geared towards intermediate users of Twitter who are familiar with basics of Twitter marketing, but wants to learn more advanced strategies to increase business and sales. For example, Hubspot reccomends that 15-25 Tweets per day is actually better than tweeting every second. The PDF content is presented in a graphically dynamic way and should be easy to read on smart phones and tablets.

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Malware Could Strand Thousands When Domains Go Dark on Monday (Wired)
Tens of thousands of U.S. Internet users could be left in the digital dark on Monday when the FBI pulls the plug on domains related to DNSChanger malware. Computers belonging to an estimated 64,000 users in the United States, and an additional 200,000 users outside the United States, are still infected with the malware, despite repeated warnings in the news, email messages sent by ISPs and alerts posted by Google and Facebook. The Wall Street Journal In a highly unusual move, the FBI set up a safety net. They brought in a private company to install two clean Internet servers to take over for the malicious servers so that people would not suddenly lose their Internet. The temporary Internet system they set up, however, will be shut down at 12:01 a.m. EDT on Monday. CNBC Hackers are to blame for the malware attack, which was part of an international online advertising scam. The malicious software disabled users’ antivirus software, which could also make their computer prone to other issues. San Jose Mercury News Google and Facebook each used different technical methods of determining which users might have the DNSChanger infection, according to security consultant Barry Greene, a member of the public-private working group that’s been tackling the problem. While Google has alerted users to a potential malware threat once before, Greene said he wasn’t aware that Facebook had ever done so. Google began showing notices to affected users in May; Facebook followed suit last month. AP To check whether a computer is infected, users can visit a website run by the group brought in by the FBI: http://www.dcwg.org. The site includes links to respected commercial sites that will run a quick check on the computer, and it also lays out detailed instructions if users want to actually check the computer themselves. The Globe and Mail Users whose computers are still infected Monday will lose their ability to go online. They will have to call their service providers for help deleting the malware and reconnecting to the Internet. Read more