Posts Tagged ‘Hulu’

Back in March Hulu’s CEO Jason Kilar predicted that the video streaming site was on pace to make half a billion dollars in revenue in 2011. They didn’t quite make it, but according to statistics released on the Hulu blog they came very close, clocking in at $420 million in revenue last year.

Join Baratunde Thurston (left), The Onion’s Director of Digital and author of How to Be Black, for an entertaining look at creative social media campaigns in our Social Media Marketing Boot Camp starting February 16. Other speakers include Morin Oluwole (Facebook), Tim Devane (bitly), and SocialTimes' writer Devon Glenn.   Register now.

Chill.com is making the TV viewing experience more social than ever, letting users watch television shows, live events and music videos with friends. They’re running the latest Hulu episodes of popular shows like Dancing with the Stars, House, Law & Order and more on a schedule and viewers can tune in to watch their favorite shows with their friends and people from all over the world (at least in places where Hulu is available).

In a short and to the point statement released mid-week, equity owners and Hulu senior management team announced that Hulu was no longer for sale:

Hulu ads are twice as effective as television ads and part of the reason for this is that the online video site gives viewers quite a bit of control over their video ad experience. They’ve asked viewers to let them know whether ads are relevant for them, have let viewers select the type of ad they’d like to see and now they’ve launched a new ad innovation—Hulu Ad Swap.

The average web video viewer watched 18 hours of content during the month of August, with YouTube and Hulu drawing the highest engagement at 5.7 hours and 3.2 hours, respectively. Another interesting statistic is that 85.8 percent of the U.S. Internet audience viewed online video.

Canadians will not only have movies, but the new service includes features common to most modern DVDs such as behind the scenes videos, cast interviews and blooper reels (my favorite). YouTube will also offer parodies and remixes, a longtime popular offering at the video portal.

Yahoo’s original video programming is a part of that success. Variety reports, the company claims nearly all of the top 10 most-watched original series online like “Primetime in No Time,” a highlight reel of TV’s most memorable moments from the previous night.

The platform is only available on iPad. However, in a few weeks, there will be an iPhone version that can be used on an iPod Touch as well.

According to a new Beet.TV interview with Kevin McGurn, VP of Sales for Hulu, Hulu is blowing television advertising out of the water. McGurn says that advertisers on Hulu are seeing double the return, compared to the ad load on television.

Vizio, best known for their reasonably priced LCD TVs, entered the Android tablet market this summer with a sub-$300 producct, the WiFi-only Vizio 8. It has an 8-inch 1024×768 pixel capacitive touch screen, 4GB of internal storage with the option to add up to 32MB using a Micro SD card, and a front-facing VGA (640×480 [...]