Despite what I wrote on February 2010, hyper-local marketing has made its way to the iPhone since then.
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Placecast Shopalerts Provides Opt-in Location Based Deals Alerts
Posts Tagged ‘hyperlocal’
Mediabistro Events
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.
Use Social Media to Market Your Business
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. msnbc.com’s EveryBlock Offers Firehose API to Publishers
EveryBlock, the msnbc.com-owned hyperlocal news aggregator, is opening up its firehose, releasing an application-programming interface to its partners that will give them access to all EveryBlock feeds, calling it a heavyweight alternative to the customizable widget it launched in August.
Daniel X. O’Neil, co-founder and people person at EveryBlock, wrote on the EveryBlock Blog:
Today we’re announcing the EveryBlock partner API, a new way for our content partners to deliver neighborhood news at the level of neighborhood or city block.
This API is designed to provide you with raw access to the latest neighborhood news on EveryBlock, across all of the cities we serve. Read our documentation for more information.
This is a “firehose” API that delivers up to 24 hours of news items across our 16 cities. Since we deal with a diversity of news that varies in kind and format from city to city, this API is intended to serve partners with heavy-duty needs and who can devote a goodly amount of development time to work with the data.
NearSay to Join Hyperlocal News Crowd in NYC
NearSay will throw its hat into the hyperlocal news site ring in New York later this week, launching with what it calls “a mix of curated neighborhood news (hand-picked by our editors) and prominent user contributions (from community members).”
The site’s leadership is made up of CEO David Pachter, who had been president and chief operating officer of Heavy.com and has also worked with Interactive Video Technologies, Progressive Resources, Disney and Warner Bros.; and head of products and marketing Trevor Sumner, previously vice president of marketing at Weplay and also having worked with Narrowstep and 724 Solutions.
NearSay also features a list of its 41 (at the time of this post) Most Influential N-Siders and claims a total of more than 80 contributors.
Boston.com Your Town to Zero In on Neighborhoods
Boston.com will roll out the first six of 16 planned hyperlocal Your Town sites for individual neighborhoods, with the initial half-dozen being Allston/Brighton, Back Bay, Dorchester, Jamaica Plain, South Boston, and the South End, and the remaining 10 scheduled to debut by the end of the fall.
The sites will be populated by local correspondents working with staff from Boston.com and The Boston Globe, covering topics including local politics, crime statistics, and transportation, and users will be able to pay town and city bills online; access trash and recycling schedules; order parking permits; report potholes and other public-works issues; follow high school sports, including schedules; and access listings of neighborhood events and real estate.
The Boston Globe and Boston.com vice president of digital Robert Kempf said:
Boston truly is a city of neighborhoods, and each has a distinctive identity. We believe adjusting the Your Town model to include coverage of neighborhoods will be the most useful way to serve Bostonians. It is hyperlocal journalism at its best.
