Reddit launches a crowdfunding platform. Dunkin’ Donuts is launching a croissant donut, and the conversation is swirling on social media. These stories, and more, in today’s Morning Social Media Newsfeed.
Facebook announces April developer conference. Ads are coming to Instagram. These stories, and more, in today’s Morning Social Media Newsfeed.
Mobile sales increased by more than 55 percent on Cyber Monday when overall online sales broke new records, according to an IBM report.
Mobile made up about 17 percent of online sales this Cyber Monday. Mobile traffic also improved by 45 percent over last year. Tablets drove double the number of sales as smartphones, while users deployed their phones more often while browsing.
“The mobile device has become the shopping companion of choice for consumers,” said Jay Henderson, strategy director, IBM Smarter Commerce, in a statement. Read more
Online shopping on Thanksgiving increased by almost 20 percent over last year with mobile driving about a quarter of those sales, according to an IBM Digital Analytics Benchmark report.
Mobile was up across all categories. It accounted for about 43% of all Thanksgiving online traffic, a 32 percent increase over last year; and mobile drove 26 percent of sales, up by nearly 50 percent. Read more
Twitter increases the price range for its IPO. The social network also renews a partnership with Bing. These stories, and more, in today’s Morning Social Media Newsfeed.
IBM rocked the Twittersphere this morning with the disappointing news that Twitter contributed absolutely nothing to referral sales on Black Friday. By IBM’s calculation, social media sites referred less than one percent of site visits and an even smaller fraction of sales.
IBM has acquired Kenexa for approximately $1.3 billion in cash. Founded in 1987, Kenexa has 2,800 employees in 21 countries around the world and provides social business technology to 8,900 customers. The company will add its recruitment and talent management services to IBM’s existing social business and HR business services.
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Google+ Begins Rolling Out Vanity URLs (Mashable)
Google+ is introducing vanity URLs, allowing users to further customize their profile pages, the company announced Monday. The vanity URLs are short, easy-to-remember Web addresses that link directly to a member’s profile or page on Google+, according to a blog post by employee Saurabh Sharma. TechCrunch Google has already enabled this feature for a number of big brands and celebrities like Toyota, Delta Airlines and Britney Spears, but don’t get too excited yet. It’s not clear when Google plans to roll out custom URLs to all of its users. CNET This is likely welcome news for most Google+ users since memorizing long strings of numbers isn’t exactly easy. For example, CNET’s Google+ URL is https://plus.google.com/105198124856956810263/posts. But wouldn’t https://plus.google.com/+CNET be much more manageable? VentureBeat It’s worth noting that the move comes over three years after Facebook announced custom usernames for its users. So Google is a bit behind the curve. Wired Google product manager Matthew Leske has announced that Google+ will “make concerts more awesome” by adding high-quality audio, or “Studio Mode,” to its video broadcasting system “Google+ Hangouts On Air.” Studio Mode allows concert organizers to flip a switch and have audio optimized for music. Read more
Consensus is that companies with social cultures are more successful engaging and marketing using social media. IBM has been “walking the social media walk” for four decades, a formidable task for a company that currently has a globally dispersed team of 400,000.
The scope of IBMs internal social media impact is staggering: citing 17,000 individual blogs, a million daily page views of internal wikis, 25,000 tweeters and 300,000 LinkedIn profiles doesn’t do justice to the scale of the brand’s social footprint.
Does it work? I asked four IBMers to tell us how social media helps them do their jobs. You’re bound to find ideas in their stories to help you in yours.
The Yale School of Management Center for Customer Insights and IBM are collaborating on an academic initiative that will provide analytics and training resources to MBA students, helping them develop the skills needed as they prepare to become future business leaders. Academically, this is so needed within our college and university systems. Social media is here to stay, and our future leaders need to know how to utilize the field.