

When online dating site lovely-faces.com launched this week with 250,000 profiles, the German creators Paolo Cirio and Alessandro Ludovico proudly announced that they had acquired those users not from legitimate sign-ups, but from scraping public Facebook profiles. Their explanation: it was an art project. Facebook is not happy.
Cirio, a media artist, and Ludovico, editor-in-chief of Neural, a new media arts magazine, claimed that they used custom software to collect information about 1 million public Facebook profiles. They scraped names, locations, and photos, and then picked out key descriptive words such as “sly” and “easy going” to organize their unwitting “users” into dating categories.
The duo claims it was all an experiment to point out how easy it is to steal peoples identities.
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