Posts Tagged ‘IDF’

Earlier this month I attended Jeff Pulver’s 140 Character Conference (#140conf) in Tel Aviv and one of the most memorable presentations was by the Israel Defense Forces. The IDF has really taken social media under its wing, being one of the first military forces to embrace networks like Twitter and YouTube. At the 140 Character Conference, IDF Spokesperson Lt. Aliza Landez and Shalev Hulio of MediAnd talked about the IDF Search and Rescue team’s use of Twitter earlier this year in Haiti, when searching for and saving earthquake victims.
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This week the Israeli Defense Force joined the ranks of soldiers dancing to pop songs on YouTube with a clip of IDF soldiers dancing to Ke$ha’s ‘Tick Tock’ on the streets of Hebron. The video became an instant hit, with over 2 million views to date. However, high-ranking officials in the IDF were not pleased with the clip, as it received negative press from many who felt the soldiers were in the wrong dancing in the volatile city of Hebron, right after the Muslim call to prayer. Officers involved in the video are being reprimanded for the clip. The punishment? Starring in an educational IDF video designed to prevent future incidents of dancing soldiers on the web.
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