IKEA is one of the world’s most recognizable brands. No matter where you live in the world, odds are you’ve got a friend with an EKTORP sofa, a FLARKE or a LACK table. IKEA is like the glue that binds our world together and if you step foot in an IKEA store anywhere on the globe you’d have no idea which country you are in (aside of course, from the currency written on the price tags). For this reason, IKEA is a prime candidate for successful global video campaigns and have done quite on their own in the viral arena, as well as with the help of their fans.
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