IMVU has announced their game will include languages including Dutch, French, German, Italian, Portuguese, Spanish and Swedish. This is part of a strategy to expand the game to new European markets.
Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews. IMVU, a 3D virtual world for teenagers, has announced they are on a $40 million annualized revenue run rate, meaning that they are profitable and cash flow positive. The company monetizes its 50 million member userbase by selling virtual goods, but the unique element is that the virtual goods are created by users themselves. There are over 4 million items in the IMVU catalogue and that number grows by 5,000 items every day. They also announced that they have hired former Second Life Executive David Fleck as their VP of Marketing.
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Offerpal Media has teamed up with virtual social network IMVU to offer another monetization option within the virtual goods realm. With the partnership, Offerpal will extend another way for IMVU users to earn credits, which are used as currency for the virtual world. As Offerpal Media has created a platform specifically for social networks, applications, games and virtual worlds with offer-based options extended to users, the partnership between these two companies seems as though it will be mutually beneficial to both parties. The partnership comes weeks after Offerpal Media received $15 million in funding to grow its social ads model.
IMVU already has a large user base, with virtual goods being at the center of its social network. With a reported 35 million registered users and a catalog of virtual items to be purchased and exchanged, IMVU is well established i its own virtual economy. At this point, we’re finding that virtual-based networks and other social networks are seeking deeper integration with other forms of revenue-generation to expand the earning potential of their virtual economy. To that end, incorporating ads into virtual economies has been a growing trend for virtual world networks and various types of social media applications, even if they’re not based on virtual worlds.
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