Posts Tagged ‘India’

India’s film and TV industry produces a deluge of content every year, and India’s 1.2 Billion people are constantly clamoring for more.  From soapy dramas to gritty documentaries, their entertainment industry has evolved, and as they evolve they are embracing social media and web video like none other.  YouTube announced today on their YouTube blog that they now have 19,000 full episodes of 300 programs in 6 different languages to “YouTube Shows”, a section of YouTube that highlights high quality programming.

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By Neilsen’s count, there are over 50 million active users on social media sites like Orkut, LinkedIn, Facebook and Twitter, 80 percent of whom spend more than 15 minutes on social media every day. Naturally, brands want to get in on the action. But before they get all crazy with the Facebook likes, marketers might want to take a look at the results of this Neilsen survey.

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As a follow up to the request by various Indian politicians to remove content from Orkut, a trial court has asked Facebook and Google to remove “anti-religious” and “anti-social” content from their networks.  This request includes the removal of videos from YouTube and social posts from Google’s Orkut network, as well as Google search and Facebook’s entire database.

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We may not hear a lot about it here in the West, but India is currently undergoing their social renaissance.  Services like Facebook, Google Plus and Orkut are huge over there, and continue to grow at staggering rates.  One look at this “Who’s Using Google Plus” infographic and you’ll see that Indians are prominent users of G+.

But the thing is, this influx of social networking is like a megaphone for hundreds of millions of people in the country, who never had the ability to speak out in such a public way before.  And this is why Indian politicians are currently undergoing the growth pains of having a social tech-savvy populace, and their response so far has been to ask service providers to delete harmful communities.

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With that said 43 percent of all social networking visits for Brazil went straight to Google’s Orkut. Those numbers are changing in Brazil because Orkut is 18 percent down with year-to-year growth while Facebook is up by 16 percent. I am sure we will see Facebook dominating visits to platforms.

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LinkedIn announced a milestone in India, surpassing the 10 million-user mark there, and the professional networking site included some fun facts about its user base in the country along with its announcement.

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RockeTalk, a mobile social networking app, has now become the most widely used mobile app in India overtaking both Orkut (a giant in India) and Facebook, according to a report by mobile analytics firm Informate.

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By limiting payment options, you are restricting your potential consumer pool. A business that only accepts cash is constraining itself to only consumers with money in their pockets – the same thing applies to the social gaming industry. As a developer, it is important to understand who your gamers are and what type of payment options are available to them.

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Zynga, the leading social games developer, has opened up a new office in Bangalore, India. According to Zynga, the new “operation will focus on game and large-scale infrastructure development”. One can interpret this to suggest that the India office will be focused on ensuring games have solid networking and scalability backend components.
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